Our core values; creating a culture of kindness

Working to develop a mindful culture of collaboration for the Business Space Team and our members

With years of experience in the tough marketing industry, we understand how our lives are shaped by the people and places that we come from.

Understanding each other as we work, both as a team and with our relationships with clients, is a part of our way of working. Well-being is a huge factor when considering the structure and inner workings of a company. This is one of our core values that is encapsulated through our main title values. In order to be a place where everyone feels welcome, we need to be thinking about wellbeing in order to enable each member of our team to be functioning at their maximum potential. We extend this respect for well-being to our clients through our open and transparent working practices and prices.

Teamwork to make the dreamwork

As a small team, our investment in our skillsets across the marketing disciplines of graphic design, website building, and creative content writing has been keen and has allowed us to feel confident in our abilities.

We maintain a professional curiosity to continue to engage in professional development and continue to seek ways to grow through our experiences and connections. All the time putting our client’s needs at the forefront of our decision to continue to improve their experience with us and the outcomes we provide through our online digital advertising space and blogging platform.

Innovation through Marketing Opportunities

This is also reflected in the time we give to upload your content to allow us to complete this accurately. All content is our client’s work but a good space of time also allows us to do an additional proof of content before digital upload. Just remember, we are all human and mistakes are bound to happen, but we will always amend digital errors as soon as possible to support our client’s content accuracy.

Valuing experience and collaboration

We value the professional and personal journey of each team member and of each individual member of our client’s business too. Every person that is a part of the creative process to developing marketing and building a brand identity has a voice to contribute or challenge.

Our Marketing agency experience guides us to value the experience of every member of this collaborative process and to see alternative perspectives to continually challenge and develop our own.

A better future of digital marketing

Embedding an ethical approach as a digital marketing agency is a commitment to a vision of the future operations within a company. In marketing, there are stereotypes and approaches to operating that, as in many other industries, need to be challenged and need to be changed.

Finding ways to do this requires a drive to continually self-reflect, work as a team and grow as a company. A dedication to changing these issues for a better future for every member of the younger generation to come into your company being better and actively doing better.

A true devotion of our platform is to challenge negative imagery and language to provide artwork and content that is culturally representative is the foundation to this philosophy. Thinking about this for every project, challenging stereotypes and uncovering opportunities to do better is essential to support the commitment to ethical marketing within our business.

The marketing industry needs to develop this philosophy and support clients to achieve a representation of the ethics through their marketing. Constantly looking for the positives, without ignoring challenges. To accurately represent elements of a company, a product or a service with positive language, attractive design, strong functionality and easy user interaction for any digital service you provide for your customer. Making it possible to engage with and create positive, representative narratives and brand identities should be a dedication every digital marketing agency makes to their projects.

An understanding of how to support your clients and your staff to interact with positivity and to foster professionalism with wellbeing within your workplace will all build this positive narrative using your marketing to express this in the wider public sphere.

Transparent and honest

Whenever you work with a service that requires an expert, you are working with clients and colleagues who are trusting you. An understanding of how to take care of this trust is vital to building an ethical approach to marketing.

Clear communication through every element of collaboration is essential for that trust to be secure. Whether it is through transparent pricing, clear explanations of thinking and strategy to underpin service costs or supportive payment plans when finances are tight.

The way this can be demonstrated can be across a variety of commitments. Commitment to the wellbeing of our staff, to socially responsible marketing, environmental considerations, and showing you how you can find your own steps into sharing your morals and values through your marketing on the platform of Business Space Midlands.

Our team commits to the use of representative imagery in our own designs, the open language used in our content, accessible website functionality for a wide range of services that include charities for people who face specific barriers, a commitment to our own staff wellbeing, and working remotely to reduce our carbon footprint.

These are the values that make our foundations.

Our brand identity and our dedication to being and doing better.

This place is truly created for everyone.

Find out more about how your business links with the Sustainable Development Goals