How to write for the Business Space Collaborative Blog
Blogging is a great way to support your online presence for your business. It can take a bit of time, but once this is done, you can use your writing to make a difference to the way your business is found online.
There are many ways you can organise how your blogs are written to help to manage the time it takes. You may divide the job up between your company’s managers or leaders. Alternatively, you could reach out to the organisation as a whole. Setting the expectations for content and proof-reading responsibilities are important to outline from the very beginning, to ensure the process is clear and runs smoothly and efficiently for everyone involved.
This blog outlines the benefits of blogging for your company, with some links to some great advice too. We hope this helps you to get started with your blogs as a Business Space member!
The Marketing Context: Why should we be blogging on a shared blogging platform?
When you search on a search engine, your website gets ranked by search engines on the Search Engine Results Pages (SERPs). One element that affects your position on a search result page is determined by how your website is optimised for key words. This is called Search Engine Optimisation (SEO). SEO is a key element of your marketing that you need to ensure that your website is doing its job and supporting your marketing elsewhere.
Marketing Strategy: Blogs for Search Engine Optimization
Blogs on websites are great for supporting the website’s domain authority, which supports your ranking on SERPS. Updating the website with regular fresh content that includes key words is a key part of marketing strategy that is often a job that is left incomplete to the time-consuming nature and knowledge of how to key word your content.
Another strategy for supporting your ranking on search engines is to create internal links between pages and backlinks to other websites. Not only does this increase user functionality through clear navigation, but it also encourages potential candidates to click through your pages. This means they are spending longer on your pages and search engine bots recognise the activity on pages which supports the domain authority and therefore the ranking position.
Throughout this blog, we have added some links for some helpful guidance if you’d like to understand this further. But, in case you’re happy living without this knowledge in your life in depth, all you need to know is that by adding blogs to the site that link to your website, we will be helping to direct traffic to your site and increasing the chances of candidates finding you and accessing your products or services.
Getting Started with your Business Blog on Business Space
| Suggested Key Word Phrase | Suggested Blog Title (with keywords) |
Subheadings (with Key words) |
Name of Writer | Goal Date for Completion |
The Academic Blog’s Tone of Voice
Your company tone of voice needs to be carried through from all your communication between your team and your clients. This is part of your brand identity and is a key part of the way you engage with your customers.
You need as close to a minimum of 900 words as possible (search engines like 900) and to ‘sprinkle’ the key phrase throughout your writing but somewhere between 500-900 words is great!
You need a clear title that tells your reader exactly what they will be reading about (for SEO again!) and subtitles to orient the reader who may be skim reading the blog. If you want help with this bit- this page of links might help you too.
How can I get involved in the Business Space Collaborative Blog?
Your membership allows you to share an unlimited number of Blogs to the collaborative Business Space Blog.
You can see what other Business Space members are writing about from their industry perspective and pick up some ideas from how other business owners are working towards the sustainable development goals and other approaches to sustainable working in business.
The Business Space blog is a place for West Midland business owners to work collaboratively and share good practice as we all work for more ethical and mindful ways of working to build a sustainable way of working for future generations.
let's talk.
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